New Year's revellers were sent running for their lives after a fire engulfed a five-star hotel just 500 yards from where Dubai's spectacular fireworks display was due to begin.
The Address Downtown caught fire at about 9.30pm Dubai time, with the flames appearing to reach from the ground floor up another 40-or-so storeys of the 63 floor building.
Those who escaped described how people climbed over each other in their rush to escape the burning building. One Briton was forced to carry his disabled mother on his back.
A medic has revealed that at least 60 people were hurt, many with crush injuries, with officials saying one person suffered a heart attack.
However, miraculously no one is believed to have been killed.
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The 200-room hotel - which also boasts 600 private apartments - would likely have been packed with people waiting in their rooms for the best view of the fireworks display at the Burj Khalifa, the world's tallest skyscraper, which sits just across the lake from The Address.
Those waiting below found themselves in danger of being struck by burning debris falling from the building.
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One photographer had a miraculous escape, using a window cleaner's heavy duty rope to get to safety.
The photographer, who wished to remain anonymous, had been on a balcony planning to take pictures of the firework display, when the fire broke out.
Fearing he would be suffocated if he re-entered the hotel, he grabbed the cable which was attached to a window-cleaning platform and tied it to his belt.
He was left precariously standing on the balcony sill. Clutching hold of the rope with one arm, he used the other to ring for help.
Civil Defence workers told him to remain calm and half an hour later they approached his floor.
He said: 'When I saw lights and heard the sounds of footsteps at the floor I was in, I started tapping on the aluminium to get their attention. I think I was the only person left stuck that long. The rope was my saviour'.
Angus Villar was in the hotel on the 15th floor when his father noticed the room next door was on fire.
He told Sky News he was forced to carry his disabled mother on his back to escape.
Mr Villar described it as 'pandemonium'.
'It was the classic thing where you would expect women and children first, but no. People were shoving each other down the stairs and climbing over each other,' he said.
Irishman Kenneth Flynn was having a drink in the second floor lobby with his girlfriend at 9pm local time when she noticed something falling outside.
He said: 'The whole place was up in flames. The heat was so intense, it was unbelievable. Then people started to panic, crushing each other and jumping over railings. And there was no fire alarm.
'I'm not going to say I didn't panic myself, I was absolutely terrified to be honest. I've never experienced anything like it. It was surreal.'
Anita Williams, a singer, said: 'Everybody was screaming, everybody was running...I thought 'this is a film''.
Fire engines struggled to get through the crowds to the fire, which started on a terrace on the 20th floor, according to reports.
Police had already cordoned off roads in the area in expectation of a million people attending the vent.
Those who had arrived early to grab the best spots were forced to flee the blaze, yet despite the panic, the authorities have said the display is still going ahead.
They have also said no one was hurt in the blaze at the 300 metre tall building, and everyone had been evacuated safely.
The fire was almost entirely out by 11pm Dubai time, authorities said.
However, at midnight the fire was still blazing.
This did not stop the New Year celebrations, and the fireworks went ahead at the Burj Khalifa, just 500 yards away from the smoldering building.
Tens of thousands of people whistled and cheered at the show while teams of firefighters were working to put out the blaze.
Just minutes before the fireworks began, large explosions could be heard from inside the burning building, which was cloaked in thick black smoke. It was not clear what caused the blasts.
An hour earlier, officials had been keen to play down the severity of the fire as they promised the display would go ahead.
'There are no injuries, thank God ... of course, it will not affect the celebration,' Major General Rashed al-Matrushi, general director of the Dubai Civil Defence, told Al Arabiya.
Meanwhile, Ali Al Mutawa, of Dubai's Civil Defence, told 7Days UAE: 'We have controlled 65 per cent of the fire in the hotel and no casualties have been seen so far after evacuating the hotel.'
However, their statements were later amended.
The Dubai Media Office said 14 people had been lightly injured and that one suffered a heart attack due to the smoke and overcrowding during evacuation. The statement said another person was moderately injured, without elaborating further. No children were among those injured.
But a medic on the scene who declined to be identified told Reuters: 'There are more than 60 people injured with light injuries from smoke inhalation and from crowding while in the stairs evacuating the building.'
The fire began at about 9.30pm, and is said to have taken hold of the outside of the building within minutes.
Tom Stroud, 35, an eyewitness who is on holiday in Dubai, said: 'There was no bang or bomb-like sound, we just looked over and saw an inferno.
'It gathered speed extremely quickly.'
Atieh S (@AtiehS), who watched from a nearby building, said the fire took hold in just five minutes.
She tweeted: 'People are running away! This is so horrific!!!!! Falling on people's houses.'
Mohammed Al Sarraf, told The National the fire was 'raging'.
'It's gotten so much bigger in five minutes. It's gone from just a small fire at the foot of the building and now it's shooting up the middle and the top.'
The city is planning on three spectacular displays, beginning at the Burj Khalifa, which organisers said was fitted with 400,000 LED lights. They said 1.6 tons of fireworks would be used in the display.
The Downtown is just across a lake from the Burj Khalifa, facing each other.
It also towers over the Souq Al Bahar, a popular shopping area with walkways that connect the Burj Khalifa and the Dubai Mall.
Many people will have been in their rooms, ready and waiting for the spectacular display to begin.
From there, the fireworks were to light up the sky around the sail-shaped Burj Al Arab and later down near the Dubai Marina.
Fireworks also will be on display in Abu Dhabi, the capital of the country of seven emirates.